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'Iron Man' vs. 'The Dark Knight'

'Iron Man' vs. 'The Dark Knight'

Which Superhero Movie Packed the Biggest Media Punch? FULL ARTICLE

Olympic Deal Sealed: Obama Makes $5 Million Buy

Olympic Deal Sealed: Obama Makes $5 Million Buy

Candidate's Package Includes National Network, Cable FULL ARTICLE

McDonald's Aims to 'Evolve' Dollar Menu

McDonald's Aims to 'Evolve' Dollar Menu

Overall Income Rises, but Franchisees Grumble Over Narrowed Margins FULL ARTICLE

Biegel Ready to Move On -- but Will the Industry Let Him?

Biegel Ready to Move On -- but Will the Industry Let Him?

Q&A: Busy Building a New Business, Former Dentsu Executive Reflects on Scandal FULL ARTICLE

This Week's Print Issue

Welcome to the Age of Austerity

This Week's Print Issue

Marketing Giants That Juice U.S. Ad Economy by $10 Billion Hunker Down MORE


MediaWorks

Quality Family Time? Not So Much

Rash Report: Low Ratings for 'Primetime: Family Secrets,' 'Celebrity Family Feud' FULL ARTICLE

Freeloader Crashes Party With Friendloader

Shocking Breach of Manners at 'Brideshead Revisited' Bash FULL ARTICLE


Digital

Wheels Stay on Yahoo

But Softness in Package Goods, Finance Challenge Second-Quarter Earnings FULL ARTICLE

Online Ad Growth May Be Losing Momentum

Internet Giants' Latest Financial Reports Not as Spectacular as Wall Street Expected FULL ARTICLE


DigitalNext

What Do You Want to See in This Blog?

Mat Zucker

Take This Brief Survey and Tell Me FULL ARTICLE

At E3, Where the Lines Between Games and Reality Blur

Ogilvy Video Blogs the Annual Gaming Conference FULL ARTICLE


CMO Strategy

CEOs' Heirs Apparent? Clearly, CMOs

Handle the Brand, and You Can Handle the Top Post FULL ARTICLE

The Need for Partnership at a Time of Fragmentation

As Unique Audiences Escalate, the Pressure's on for Collaboration FULL ARTICLE


Ask Brad

A Vacation Sounds Great, but Is It Worth the Trouble?

Ask Brad: Yes, Take Them All, and Here's Why FULL ARTICLE


Small Agency Diary

Vacations Aren't Just for Wimps

There's No Award for 15 Years Without a Day Off FULL ARTICLE


News

Mini USA Sales Surge 33%

BMW Group-Owned Brand Ups Production to Meet Demand FULL ARTICLE

Verizon Pit-Bull Ad Unleashes Flurry of Complaints

Humane Society, ASPCA Say Dogs Depicted Unfairly in LG Dare Spots; Marketer Will Keep Airing Them FULL ARTICLE

Gloomy Outlook for Back-to-School Season

Deloitte Study Finds 71% Will Spend Less, But NRF Survey Says Parents Have Set Aside Money for School Purchases FULL ARTICLE

Dept. of Veterans Affairs to Begin Paid Advertising

Previous Outreach Efforts no Longer Adequate, Officials Conclude FULL ARTICLE

Court Overrules FCC on Super Bowl 'Indecency'

CBS Hails Victory for 'Entire Broadcasting Industry' FULL ARTICLE


Agency News

Lazarus to Exit As Ogilvy & Mather's Global CEO

Asia-Pacific Leader Miles Young to Assume Post FULL ARTICLE

Wal-Mart Exec Tony Rogers to Join Idea City

New Hire a Big Believer in Purpose-Based Marketing FULL ARTICLE


Campaign Trail

So What's McCain Doing During Obama's World Tour?

FULL ARTICLE


Madison+Vine: News

'Wall-E' Gives Glimpse of Product Placement's Future

Movie's 'Homage' to Apple Is Subtle, Considering Disney Pixar's Ties to Brand FULL ARTICLE


Songs For Soap

Reebok Helps the NFL Get Down With Its Surreal-Pastoral-Folk Side

New Pre-Season Spot Features 1966 Vashti Bunyan Track FULL ARTICLE


The Big Tent

Gracias, Jim Stengel

You Set the Bar High for U.S. Hispanic Marketing FULL ARTICLE